HEINEKEN is offering a 5 or 6 month Brand & Identity Design Systems internship in its Global Design team in Amsterdam, starting on 1 February 2027. Students of Graphic Design, Branding, Brand Management or a related field can help develop brand identity systems and design guidelines, with a monthly allowance of €650 gross. At Youth Works Hub, we went through the full vacancy and set out every detail below.
Internship Snapshot
🏢 Company: HEINEKEN Netherlands
🧩 Team: Global Design, Brand & Identity
📍 Location: Amsterdam, Netherlands
🗓️ Start date: 1 February 2027
⏱️ Duration: 5 or 6 months, agreed with your internship supervisor
🕘 Format: Full-time part-time practice internship, 40-hour workweek basis
💶 Allowance: €650 gross per month
🏠 Work model: Hybrid, typically three days in the office and two days from home
What You Will Do as a Global Design Intern
As a Global Design Intern within Brand & Identity, you join the team behind some of the world's most iconic brands. You support the development of next-generation brand identity systems and design tools that help HEINEKEN's brands show up consistently across markets and touchpoints. The internship shows how global brands are built, managed and scaled, including future-focused ways of working such as AI-enabled design and content creation.
Your tasks include:
🧭 Supporting the development of future-facing brand identity and design guidelines that help global brands show up consistently, powerfully and distinctively across markets
🛠️ Contributing to projects that combine creativity, structure and innovation, from design systems and AI-enabled guideline creation to training materials and content that support global roll-out
🤝 Collaborating with designers and brand stakeholders across functions and geographies, gaining hands-on experience in how design excellence is shaped, reviewed and activated within a global business
Your New Team and Workplace
You join HEINEKEN's Global Design team in Amsterdam, which shapes and evolves brand identities for the global portfolio. The team creates clear, inspiring and scalable design systems that keep brands consistent across markets and channels. It is a collaborative, international environment where creativity, structure and innovation come together.
During the internship you also get to know HEINEKEN as an organisation, not just within your own team but across departments. You are trusted and empowered to work with an entrepreneurial mindset, fresh ideas are welcome, and you receive guidance that suits you.
Who HEINEKEN Is Looking For
HEINEKEN wants a curious and proactive student with a passion for branding and design. Extensive experience is not needed: what matters is that you are eager to learn, enjoy working in a team and have an eye for detail and quality. You bring:
🎓 Current enrolment in a Bachelor's or Master's programme in Graphic Design, Branding, Brand Management or a related field, with the ability to remain enrolled throughout the internship
💡 A strong interest in brand identity, design systems and how technology, including AI-enabled tools, can support creative work
🗂️ An organised, collaborative approach and a keen eye for detail
🖌️ Experience with design workflows or creative tools as a plus, but not required
────────────────────────────────────────
🌍 All opportunities in Netherlands →
────────────────────────────────────────
Conditions You Need to Meet
HEINEKEN lists several conditions for every intern:
📄 You are enrolled at an educational institution for the entire internship and can provide proof of enrolment for the current academic year during onboarding
🇪🇺 Non-EU nationals must be registered as an intern with a Dutch educational institution
🌐 EU nationals may also be registered as an intern at educational institutions outside the EU
🏙️ You reside in the Netherlands for the entire internship, and HEINEKEN does not provide housing
🪪 You hold a valid citizen service number (BSN)
Internship Conditions and Benefits
🗓️ A full-time part-time practice internship starting on 1 February 2027
⏳ A duration of 5 or 6 months, to be agreed with your internship supervisor
📍 A home office in Amsterdam
🖥️ A hybrid model with about three office days and two home days per week
💶 A monthly internship allowance of €650 gross based on a 40-hour workweek
🌴 2 vacation days per month, based on a full-time internship
🚆 Full reimbursement of commuting costs if you do not have a public transport student subscription
How to Apply
Apply through the green "Apply Now" button on the vacancy page. Along with your CV, include a motivation letter: HEINEKEN is curious to hear your story and why this internship appeals to you. The hiring team will get back to you as soon as possible, but the timeline may vary per internship vacancy.
Using AI in Your Application
HEINEKEN notes that AI is part of today's world and that you may use it while preparing your application. You can use AI as a sparring partner, but your application should reflect your own ideas, personality and motivation. For practical tips, read our guide on using AI to write your motivation letter without falling into the copy-paste trap →
Working at HEINEKEN
HEINEKEN describes itself as an employer that works to create a pleasant environment where everyone feels respected and has equal opportunities. Its portfolio includes brands such as Heineken 0.0, Apple Bandit, Amstel Radler and Birra Moretti, and it states that personality, knowledge and skills are the success of the organisation.
Explore more student placements in the Internship section on Youth Works Hub →.
Frequently Asked Questions
Who can apply for the HEINEKEN Brand & Identity Design Systems internship?
Students currently enrolled in a Bachelor's or Master's programme in Graphic Design, Branding, Brand Management or a related field can apply. You must remain enrolled throughout the internship and reside in the Netherlands with a valid BSN.
How long is the internship and when does it start?
The internship starts on 1 February 2027 and lasts 5 or 6 months, to be agreed with your internship supervisor. Your home office is in Amsterdam, with a hybrid model.
How much does the internship pay?
You receive a monthly internship allowance of €650 gross based on a 40-hour workweek, plus 2 vacation days per month. If you do not have a public transport student subscription, your commuting costs are fully reimbursed.
Do I need previous experience?
No. HEINEKEN states that extensive experience is not needed. Experience with design workflows or creative tools is a plus, but not required.
Can non-EU students apply?
Non-EU nationals must be registered as an intern with a Dutch educational institution. EU nationals may also be registered at educational institutions outside the EU.
Does HEINEKEN provide housing?
No. HEINEKEN does not provide housing, and you must reside in the Netherlands for the entire duration of the internship.
What do I send with my application?
Send your CV and a motivation letter through the "Apply Now" button on the vacancy page.
Deadline
⏳ As soon as possible!
Link
Vacancy page and application: https://careers.theheinekencompany.com/job/heineken-netherlands/netherlands/internship-brand-identity-design-systems
