The United Nations Population Fund (UNFPA) is looking for a Fundraising & Donor Retention Consultant to help retain and grow the monthly donors of its Individual Giving Program. The home-based consultancy sits in the Private Sector and Civil Society Branch (PSCSB), and applications are sent by email by 13 November 2026. At Youth Works Hub, we reviewed the full terms of reference and set out every deliverable and requirement below.
Consultancy at a Glance
🏛️ Organisation: United Nations Population Fund (UNFPA)
🗂️ Unit: Private Sector and Civil Society Branch (PSCSB)
👤 Supervisor: Chief, Private Sector and Civil Society Branch
🏠 Location: Home-based
🎓 Education: Master's Degree or equivalent (or a first-level degree plus two additional years of qualifying experience)
🗓️ Experience: A minimum of three (3) years of progressively responsible professional experience
🗣️ Language: Fluent English required
📆 Deadline: 13 November 2026
What UNFPA Works For
UNFPA is the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person's potential is fulfilled.
Why UNFPA Is Expanding Individual Giving
To secure flexible, predictable and scalable unearmarked funding, the Private Sector and Civil Society Branch (PSCSB) is aggressively expanding its Individual Giving Program (IGP). This consultancy is part of that push, with a clear focus on the donors UNFPA already has.
The Purpose of the Consultancy
UNFPA is seeking a technical Consultant to support the retention and growth of existing donors within its Individual Giving portfolio. The incumbent will provide specialized expertise in three areas:
🔁 Donor retention
⚙️ Marketing automation
📈 Data analytics
The aim is to optimize the entire donor lifecycle, increase or sustain the monthly donor base and ensure sustainable revenue growth.
Where the Role Sits and Who You Report To
The Consultant will be located in the Private Sector and Civil Society Branch (PSCSB) and will work under the direct supervision of the Chief, Private Sector and Civil Society Branch. The branch leads organization-wide efforts to forge partnerships and mobilize resources, obtaining new and innovative resources in support of the implementation of UNFPA's operations.
Deliverable 1: Retention and Loyalty Strategy
🛡️ Assist with strategies to minimize donor drop-off and encourage long-term loyalty of monthly donors
📨 Execute outreach processes for lapsed donors or failed recurring payments
🧩 Segment donors based on their giving history and potential, so that they receive the most relevant communications
📉 Monitor retention rates to see which channels and campaigns yield the best long-term results
Deliverable 2: Donor Journey Design
🗺️ Map and improve the overall donor journey to help convert one-time givers into recurring supporters or monthly givers
💬 Develop tailored stewardship communication strategies designed specifically for monthly donor segments
🤖 Set up automated welcome and upgrade workflows within the CRM (e.g., Salesforce)
🔍 Track recurring monthly giving metrics and donor attrition across online and offline channels to determine what sustains long-term LTV
Deliverable 3: Data and Analytics
📋 Update tracking spreadsheets and review weekly gift dashboards to extract actionable donor data insights, with a focus on monthly donors
🧼 Maintain data hygiene and backend standard operating procedures, so that all data entry and payment processing accurately track and calculate donor Lifetime Value (LTV)
📊 Provide ongoing reporting through custom spreadsheets and dashboards to track retention campaign performance, audience retention metrics and long-term LTV growth
🧪 Support email testing strategies by analyzing monthly donor data insights to continuously improve campaign performance and maximize donor loyalty
Deliverable 4: Content and Copywriting for Existing Donors
✍️ Use data to optimize content performance for retention purposes and make mass communications feel personalized to monthly donors
🔬 Track the results of mail copy tests to understand which messaging drives the best conversion rates and gift sizes
🖱️ Analyze engagement metrics, such as email click-through rates and website activity, to see which topics and writing styles keep monthly donors engaged over time
Education and Certification
🏫 Master's Degree or equivalent in Marketing, Business Administration, International Relations, Finance, Economics, Data Science or a closely related field
📚 A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree
Knowledge and Experience UNFPA Expects
📌 A minimum of three (3) years of progressively responsible professional experience in fundraising, donor relations, data analytics, marketing communications or a related field
🚀 Demonstrated success in designing and executing digital retention campaigns, data-driven donor journeys and email marketing automation
🧮 Good working knowledge of retention analytics, reporting dashboards and donor tracking systems
Language Requirements
📝 Fluency in oral and written English is required
🌐 Intermediate knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is desirable
How to Apply
Send your application together with a short letter of motivation by email. The subject line must read "Fundraising & Donor Retention Consultancy", and the email has to arrive by 13 November 2026.
Find more international and professional roles in the Jobs section on Youth Works Hub →.
Frequently Asked Questions
What is the UNFPA Fundraising & Donor Retention Consultancy about?
The consultant supports the retention and growth of existing donors in UNFPA's Individual Giving portfolio. The work covers donor retention, marketing automation and data analytics, with a focus on increasing or sustaining the monthly donor base.
Is this consultancy home-based?
Yes. The consultancy is listed as home-based, so the work is carried out remotely.
Which UNFPA unit does the consultant join?
The consultant is located in the Private Sector and Civil Society Branch (PSCSB) and works under the direct supervision of the Chief of that branch.
What are the four deliverable areas?
The terms of reference list four areas: Retention and Loyalty Strategy, Donor Journey Design, Data and Analytics, and Content and Copywriting for existing donors.
Which CRM is mentioned in the terms of reference?
Salesforce is given as an example of the CRM in which automated welcome and upgrade workflows will be set up.
What degree do I need?
A Master's Degree or equivalent in Marketing, Business Administration, International Relations, Finance, Economics, Data Science or a closely related field is required. A first-level university degree plus two additional years of qualifying experience may be accepted instead.
How much experience is required?
Candidates need a minimum of three years of progressively responsible professional experience in fundraising, donor relations, data analytics, marketing communications or a related field.
Do I need to speak a second UN language?
Fluent English is required. Intermediate knowledge of Arabic, Chinese, French, Russian or Spanish is desirable but not mandatory.
What subject line should my application email use?
Use "Fundraising & Donor Retention Consultancy" in the subject line and attach your application and a short letter of motivation.
Deadline
⏳ 13 November 2026
Application Email
Send your application and a short letter of motivation to: pscsb.office@unfpa.org
