TUI Group is hiring a Social Media and Content Intern in Barcelona, Spain, to join the global TUI Musement Customer Marketing team. It is a full-time temporary internship where you help bring travel stories, destination experiences and campaigns to life across social media channels. The advert is published until 10 November 2026 and may close earlier if many applications arrive.
At Youth Works Hub, we went through the full vacancy and listed every task, skill and benefit below, so you can see quickly whether this travel marketing role fits you.
Social Media and Content Internship at TUI in Barcelona: Key Facts
🏢 Organisation: TUI Group
👥 Team: TUI Musement Customer Marketing team (global)
📍 Location: Barcelona, Spain
⏱️ Contract: Full-time temporary internship
🎯 Focus: Organic social media content, short-form video, social copy and visual content
🗣️ Language: Fluent English essential, additional European languages advantageous
🆔 Job ID: 140408
A Marketing Internship Built Around Travel
The vacancy is aimed at people who are ready to kick-start a marketing career in travel. You work on inspiring travel stories, destination experiences and campaigns, and you share them across TUI Musement's social media channels.
The role gives you hands-on experience in a fast-paced international environment, inside a team that works at global level.
Keeping the Organic Content Calendar on Track
One of your first responsibilities is helping to maintain the TUI Musement organic social media content calendar. Your job is to make sure content is planned, organised and delivered on time.
Creating Platform-Native Content Every Day
Creating, adapting and publishing platform-native content across social media channels is described as a key part of your day-to-day responsibilities. This means content shaped for each platform rather than one post copied everywhere.
Short-Form Video, Social Copy and Visuals
You support the development of:
🎥 Engaging short-form videos
✍️ Social copy
🖼️ Visual content that resonates with TUI Musement's audiences
Working With Internal Teams, Creators and Partners
The role is collaborative. Working closely with internal teams, creators and partners, you help coordinate content requests and support publishing workflows.
Community Engagement and Audience Interactions
You monitor comments, conversations and audience interactions. By giving timely and relevant responses, you help strengthen community engagement around the brand.
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Watching Trends and Sharing Insights
You keep an eye on:
📈 Emerging social media trends
📲 Platform developments
🧑🤝🧑 Audience behaviours
From this, you share insights that help shape future content planning and performance.
User-Generated Content and Content Libraries
The internship also covers the organised side of content work. You support user-generated content sourcing, content management activities and the maintenance of organised content libraries and asset repositories.
Social Listening, Reporting and Analysis
You assist with social listening, performance reporting and content analysis. The goal is to help the team understand what works best and where opportunities exist.
All Eight Responsibilities at a Glance
🗓️ Help maintain the TUI Musement organic social media content calendar, ensuring content is planned, organised and delivered on time.
📤 Create, adapt and publish platform-native content across social media channels.
🎞️ Support the development of engaging short-form videos, social copy and visual content.
🤝 Work closely with internal teams, creators and partners to coordinate content requests and support publishing workflows.
💬 Monitor comments, conversations and audience interactions and respond in a timely, relevant way.
🔭 Follow emerging social media trends, platform developments and audience behaviours and share insights.
🗃️ Support user-generated content sourcing, content management and the maintenance of content libraries and asset repositories.
📊 Assist with social listening, performance reporting and content analysis.
Who TUI Is Looking For
The vacancy describes the ideal candidate in eight points:
❤️ You are passionate about social media, digital marketing and content creation, with a genuine interest in engaging audiences through compelling content.
📱 You have a strong understanding of platforms such as Instagram, TikTok, Facebook and YouTube, so you can create content that feels relevant and authentic.
🗨️ You have excellent written and verbal communication skills to collaborate effectively and communicate ideas clearly.
🧩 You are organised, proactive and comfortable managing multiple priorities in a dynamic environment.
🤳 Experience creating content using mobile-first tools and platforms would be beneficial.
🛠️ Familiarity with Canva, CapCut or similar content creation tools will help you hit the ground running.
🧭 An interest in travel, tourism, storytelling and customer experience will support your success in the role.
🗣️ Fluent English is essential, while additional European language skills would be advantageous.
Platforms and Tools Mentioned in the Vacancy
The vacancy names specific platforms and tools, which shows the kind of daily work to expect:
🎵 TikTok
▶️ YouTube
🎨 Canva
✂️ CapCut
Similar content creation tools are also accepted.
Language Requirements
Fluent English is a must for this role. Speaking other European languages is not required, but it is listed as an advantage.
What TUI Offers Interns
The offer section of the vacancy lists three points:
🌐 Working in the leading global tourism group: TUI stands for intercultural cooperation and offers the opportunity to work in international projects and teams.
🕒 Flexible working hours.
🚀 Development and career opportunities: TUI promotes the potential of its employees with a wide range of (digital) training opportunities and international career opportunities.
If you are comparing different routes into work abroad, our guide to how paid internships abroad really work explains the main options and how to spot unreliable offers.
Diversity, Inclusion and Support for Candidates With Disabilities
TUI describes its approach as moving "from a workplace to a place to belong". The company embraces diversity, equity and inclusion and encourages everyone to come as you are.
TUI is also committed to supporting candidates with disabilities and impairments. If you need any support during the application process, you can let TUI know.
The Advert May Close Early
The vacancy is published until 10 November 2026, but TUI notes that it may close the advert earlier than planned if it receives a large number of applications. Applying early is the safest choice.
Frequently Asked Questions
Where is the TUI Social Media and Content Internship based?
The internship is based in Barcelona, Spain. You join the global TUI Musement Customer Marketing team.
Is this a full-time internship?
Yes. The vacancy describes it as a full-time temporary internship.
What will I do as a Social Media and Content Intern at TUI?
You help maintain the organic social media content calendar, create and publish platform-native content, and support short-form videos, social copy and visuals. You also monitor audience interactions, follow trends, support user-generated content and content libraries, and assist with social listening and reporting.
Which social media platforms should I know?
The vacancy asks for a strong understanding of platforms such as Instagram, TikTok, Facebook and YouTube. This helps you create content that feels relevant and authentic.
Do I need to know Canva or CapCut?
Familiarity with Canva, CapCut or similar content creation tools is described as helpful, so you can hit the ground running. Experience with mobile-first content tools is also listed as beneficial.
What languages are required?
Fluent English is essential. Additional European language skills are an advantage but not a requirement.
Do I need a background in travel or tourism?
The vacancy does not require it. It says an interest in travel, tourism, storytelling and customer experience will support your success in the role.
What does TUI offer interns?
TUI offers the chance to work in the leading global tourism group with international projects and teams, flexible working hours, and development and career opportunities, including (digital) training.
Can the application close before 10 November 2026?
Yes. TUI may close the advert earlier than planned if it receives a large number of applications, so it is best to apply as soon as you can.
Does TUI support applicants with disabilities?
Yes. TUI says it is committed to supporting candidates with disabilities and impairments, and you can let the company know if you need any support.
Find more internships like this one on Youth Works Hub in our internship and traineeship section.
Deadline
⏳ 10 November 2026
Links
🔗 Apply online: https://career5.successfactors.eu/careers?company=tuiinfotec&career_ns=job_application&jobPipeline=TUIcareers&career_job_req_id=140408
📄 Vacancy page: https://careers.tuigroup.com/en/job/barcelona/social-media-and-content-intern-barcelona/2937/45355084928
